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Three Penny-Wise, Pound-Foolish Web Marketing Mistakes
Plus 4 bonus e-books and reports (worth $126) to help you get the clients, projects, income and lifestyle you want:
Free e-book: How to Attract More and Better Clients in Less Time Free Report: 7 Steps to Landing More Lucrative Freelance Projects Free Report: Increase Your Freelance Income While Doubling Your Time Off Free Report: Direct Mail Secrets for FreelancersGuest Post: Dianna Huff, a veteran Web Marketing Expert, helps consultants and freelancers maximize their online marketing efforts with marketing assets they already own – and without spending a lot of money. To learn more about her Web marketing coaching services, and to download her free Twitter report, visit www.the-profitable-consultant.com . You can also follow her on Twitter @WebMktgCoach Sure, this business owner got a Website on the cheap from his Web host (he admitted he paid a nominal fee for three pages), but in this case, low-cost also equals NO BUSINESS.
Unfortunately, I see this mistake all too often.
Penny-wise, pound-foolish mistake #2: Not reading the fine print.
Another time a fairly successful real estate company called about developing all new content for their site. It sounded like a great gig – they were hip to blogging and social media and were raring to go.
That is, until they hit a major roadblock. When they called their Web host, they learned they didn’t own their site or the URL nor would the company allow them to make changes to the Website template.
Dentists, lawyers, real estate companies and other service professionals often fall prey to Web marketing companies that provide a range of low-cost Web marketing services, including Website templates, domain registration, hosting and even canned content.
Service professionals and consultants find these services attractive: they can easily customize the canned content and they get everything they need in one place.
The problem, however, is that the service professional doesn’t read the contract’s fine print and finds out months or years later that he or she doesn’t own the site, the content or even the URL.
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